The follow-up is where most of the work gets lost.
Not at the enquiry and not at the quote — in the gap between them, where a reply was owed and the day got in the way.
The reply that came too late
They sent it at 4pm. You saw it at 8. By then they had messaged two other people, and whoever answered first is already talking to them.
The quote nobody chased
You sent it. They said they would think about it. Neither of you mentioned it again, and it was never a decision — it just expired.
The no-show a reminder would have caught
They booked, they forgot, the slot went empty. The fix was one message the day before that nobody had time to send.
How it works
01
They hear back immediately
A text or an email goes out the moment someone reaches out, whether you have seen it or not — and it says something useful rather than confirming receipt.
02
The chase runs on its own
If they go quiet, they get followed up. If they booked, they get reminded. If the job is done, they get asked how it went. Written in your voice, sent on a schedule nobody has to remember.
03
You step in only when it matters
The sequence hands off to you at the point a person is actually needed, with the whole history attached rather than a name and a phone number.
What's included
Automations need something to automate. They watch the CRM, fire on what the site collects and what the receptionist books, and trigger the review request at the point a job is marked done.
- Instant confirmation by text or email when someone reaches out
- Follow-up sequences that run on their own, written in your voice
- Appointment reminders before, and check-ins after
- Quote and estimate chasing without you doing the chasing
- Consent and opt-out handled correctly, with STOP honoured
- Every message logged against the contact in the CRM
Fifteen minutes tells you whether this is the piece you're missing.
We'll look at what you already have and say plainly whether this is worth doing — including when the answer is not yet.
FAQ
Text & Email Automations, answered
If the question you have isn't here, ask it on the call — we'd rather tell you straight than let you find out later.
Can I buy just the automations?
Not on its own. The automations are sold as part of the Digital Foundation, together with the website and the CRM. Automations need something to automate — they fire on what the CRM holds and what the site collects, so on their own there is nothing for them to act on.
Will this feel like spam to my customers?
It should not, and that is a writing problem rather than a technical one. The sequences are written in your voice and are about the thing the person actually asked for.
What about text message consent rules?
Consent is collected explicitly, opt-outs are honoured automatically when someone replies STOP, and messaging runs on a carrier-registered number. If we operate messaging on your behalf, you remain responsible for how the numbers on your list were obtained.
Can I still message people myself?
Yes, and it lands in the same thread the automation is using, so nobody gets the same message twice from two directions.
What if someone replies?
The sequence stops and it comes to you. A reply means a person is ready to talk, and continuing to send scheduled messages at that point is the fastest way to undo the good the system just did.
Where to go next
- PackageDigital FoundationThe website, the CRM, and the follow-up — the three that only work as one.
- The best offer in the houseThe Digital OfficeEverything in the Foundation, plus the phone answered, the follow-up run and the reputation kept.
- ReadingThe missed call is the most expensive thing in your businessNobody tracks the calls they didn't take, which is exactly why they keep happening. Here is what is actually going on in the forty-five minutes before you call back.
- Talk to usBook a callFifteen minutes on the phone. No pressure, nothing to sign today.