All services

SEO & AEO

Be the answer, whether they search for it or ask for it.

Part of

Growth Engine

The full infrastructure, plus paid traffic and search — demand pointed at a system that can hold it.

People stopped scrolling to page two a long time ago.

And increasingly they aren't scrolling at all — they ask an AI assistant and take the answer it gives. If you aren't in the answer, you were never in the running.

  • Ranking nowhere in particular

    You come up if someone searches your business name. That only helps people who already know you exist, which is not the group you need.

  • A listing nobody maintains

    Wrong hours, an old address, no photos, no categories. The local listing is what decides the map result, and it's usually the least tended thing a business owns.

  • Invisible to the AI answer

    Someone asks an assistant who to call for this in their area. It names three businesses. Being unfindable to those tools is the new version of not being on the first page.

How it works

  1. 01

    Fix the foundations

    Site speed, structure, mobile, and the technical groundwork search engines read before they read anything else. Unglamorous, and nothing else works without it.

  2. 02

    Answer what people actually ask

    Pages built around the real questions people type and speak, in your service area — not keyword stuffing, but genuinely being the best answer available.

  3. 03

    Make it readable to machines

    Structured data and clear, well-formed content so search engines and AI assistants can both understand what you do, where, and for whom.

What's included

SEO and AEO are slow and compounding; paid ads are fast and stop the moment you stop paying. Run together, one covers the other's weakness — and both need a site worth landing on and a receptionist to answer what they produce.

  • Technical SEO — speed, structure, mobile, crawlability
  • Local SEO and Google Business Profile management
  • Content built around real questions in your service area
  • Structured data so AI assistants can read and cite you
  • Rank and visibility tracking, reported in plain language
  • SEO compounds slowly — this is a months-long play, not a switch

Fifteen minutes tells you whether this is the piece you're missing.

We'll look at what you already have and say plainly whether this is worth doing — including when the answer is not yet.

FAQ

SEO & AEO, answered

If the question you have isn't here, ask it on the call — we'd rather tell you straight than let you find out later.

  • Can I buy just SEO and AEO?

    Yes. It runs on its own and it compounds over months rather than switching on. It needs a site worth ranking, so if the site is the weak point we will say so before taking the work.

  • How long until this does anything?

    Longer than anyone selling it wants to say. It is a compounding channel rather than a switch, which is exactly why it runs alongside paid rather than instead of it.

  • What is AEO?

    Answer Engine Optimisation — being the source an AI assistant uses when someone asks it a question instead of running a search. It overlaps heavily with good SEO, and it is increasingly where the answer actually gets given.

  • Can you guarantee a ranking?

    No, and anyone who does is either guessing or lying. Rankings are set by companies whose algorithms nobody outside them controls.

  • Is this different from what my last SEO person did?

    Probably in one specific way: the target is terms with buying intent rather than terms with volume. Ranking for something nobody searches with money in hand moves a report and nothing else.